Meet BEEFS
The official RODESIGN'S mascot. A Jamaican beef patty dripped in graffiti streetwear, gold crown, and pure unbothered energy. It's not where you come from — it's where your mind's at.
The Pedigree – $100+ Crown Collection
This is the top of the RODESIGN'S hierarchy. Reserved for the most elevated, premium pieces — crafted for those who move with purpose, faith, and divine intention. If you're here, you already know your worth. 👑