Meet BEEFS
The official RODESIGN'S mascot. A Jamaican beef patty dripped in graffiti streetwear, gold crown, and pure unbothered energy. It's not where you come from — it's where your mind's at.
Shop Mr. BEEFS
Meet BEEFS — RODESIGN'S official mascot. Shop the collection inspired by the coolest Jamaican beef patty to ever hit the streets. Bold fits, unbothered energy, and that crown energy. Wear what BEEFS wears. 👑✨
